On April 11, at the Brest State Technical University, as part of the annual scientific event “Science Week 2024”, a unique event was held at the Faculty of Economics, Department of World Economy, Marketing and Investments - a foresight session on the topic “Marketing of the Future”. The event was attended by 3rd year students of the specialties “Marketing” and “Electronic Marketing”.
A foresight session is a modern method of working with the future, an innovative brainstorming session that allows you to most effectively understand the trends of the future and take this into account when creating new products and technologies.
Dean of the Faculty of Economics Victoria Vasilyevna Zazerskaya addressed the participants with a welcoming speech, noting the active participation of students in the scientific life of the university, the importance of studying new methods of improving marketing activities in modern conditions.
Then there were speakers` reports, including:
- Elizaveta Vladimirovna Zatsepina - Associate Professor of the Department of World Economy, Marketing, Investments, Candidate of Economic Sciences, with a report on the topic “Foresight sessions as an innovative tool for forming ideas about the future”;
- Andrey Gennadievich Prorovsky - Head of the Department of World Economy, Marketing, Investments, Candidate of Technical Sciences, Associate Professor, with a visionary presentation “Global Trends in Economics”;
- Eduard Genrikhovich Churley - Associate Professor of the Department of Analytical Economics and Econometrics of the Belarusian State University, Candidate of Economic Sciences, Associate Professor, with a master class “Marketer of the Future”.
The next and especially dynamic stage of the foresight session was working in teams. Previously, 6 teams collected and analyzed information about various groups of trends that may affect the transformation of marketing decisions in the future. The combined results became the basis for the development of trend maps, establishing relationships between them and identifying new trends. In the next part of the event, the teams “stormed” the received cards for their practical application in marketing. At the final stage, the participants presented new marketing initiatives taking into account the identified promising trends.
Students noted the attractiveness and usefulness of this format of scientific events; all members were awarded certificates of participation.
